Recently we've learned that not all of our clients speak fluent code. That's why we've made a new pledge to make this an easy feed to install for any level of tech savvy. In our Github (https://github.com/hypecal/php-ess) we have placed very detailed instructions on the implementation of ESS and should anyone have suggestions to make it easier, we're all ears. We are also currently working hard on making ESS available as an add-on for WordPress and having a representation on Joomla, Drupal and Prestashop. More news to come as we get our first users on board and send out our first official press release.