It doesn’t happen very often, but once in a while there is a n event where an attendee is paid for his/her presence. Take for example, an open call to fill a nightclub in order to film a scene for a movie. Often, productions will take advantage of busy nightclubs to shoot background footage or “B roll” in the case of interviews and documentaries, giving patrons a nominal fee to drink and dance. Not a bad deal right? See below to see how such a sweet offer can be represented in ESS.
Studio 54 Events Feed ESSID:65ca2c92-2c98-068e-390d-543c376f8e7d
http://example.com/feed/sample.ess 2013-06-10T10:55:14Z Studio 54 Documentary Night Private Event EVENTID:4e0ea291-0acc-b222-60bb-dda020ca8664 http://studio54.com/events/saturday.html 2013-04-23T00:25:33+02:00 PRIVATE nightclub Only this night 2013-10-25T15:30:00Z 7200 Studio 54254 W 54th St
New York US Get Paied to Assist to This Documenary 90 USD
Every month the London College of Osteopathy offers two intensive classes of six hours each filled with anatomy, gerontology, history of osteopathy and physiology leading up to final exams at the end of six months. The classes take place on the first and last Saturdays of every month at the same location. In order to publish these two classes that belong to the same program but are spaced three weeks apart, ESS has a special representation that can be shown as follows:
London College of Osteopathy Feeds ESSID:65ca2c92-2c98-068e-390d-543c376f8e7d
http://example.com/feed/sample.ess 2013-06-10T10:55:14Z A Twice a Month Intensive Course EVENTID:4e0ea291-0acc-b222-60bb-dda020ca8664 http://londoncollege.com/events/page.html 2013-04-23T00:25:33+02:00 PUBLIC University Course Osteopathy Physiology Anatomy Gerontology Course the first and last Saturdays of every month 2013-10-25T15:30:00Z 21600 London College of Osteopathy380 Wellington St. Tower B, 6th Floor
The Belfast Film Festival is not often mentioned in the same breath as the Venice, Cannes and Toronto film festivals, but it is certainly one of the most original film fests of its kind. Over the course of two weeks, attendees have the chance to see horror films and thrillers in a wide range of different venues ranging from libraries and parks to cathedrals and grand old movie houses. The prices changes for each events. The show times of each feature are different as are the location and the titles of the films. They belong to the same festival, but they are a series of separate happenings. How does ESS manage it so that they are grouped and aggregated together and how would the publisher go about listing such a series of related events each with a different start time and location? See below to find out.
Belfast Film Festival Events ESSID:65ca2c92-2c98-068e-390d-543c376f8e7d
http://belfastfilmfestival.org/feed/films.ess 2013-06-10T10:55:14Z First Horror Movie EVENTID:4e0ea291-0acc-b222-60bb-dda020ca8664 http://belfastfilmfestival.org/events/4567FSE/page.html 2013-04-23T00:25:33+02:00 PUBLIC Horror Movie I10 Horror Movie Belfast Festival First Representation Date 2013-10-25T15:30:00Z 7200 Congress Hall49 Donegall Place
Belfast UK One Unic Price 10 GBP Second Fantastic Movie EVENTID:4e0ea291-0acc-b222-60bb-dda020ca8664 http://belfastfilmfestival.org/events/45098FSE/page.html 2013-04-23T00:25:33+02:00 PUBLIC Mistery Movie I12 Fantastic Mistery Suspense Movie Belfast Festival Second Representation Date 2013-12-25T15:30:00Z 7200 Hotel Hilton4 Lanyon Place
Belfast UK Reservation VIP 100 GBP General Price 20 GBP
Richard Wagner's Ring Cycle is composed of four operas, each staged separately. Most theatres choose to stage the operas as a series over a number of weeks thereby giving their audiences plenty of time in between to digest the epic production values the operas require. Other companies choose to stage the cycle in consecutive days, one after the other. Either way, how do you publish four seperate operas that technically belong under the same title and are indispensable to eachother even if they take place days or sometimes weeks apart? This is a question that combines recurrence with the idea of "an event within an event". With Event Standard Syndication, the Ring Cycle operas can be published in the same ESS document with their relation to each other clearly defined while maintaining all the individual details of each event. What's more is that it can be done in the same ESS document. Have a look here to see the details: http://essfeed.org
Series of Ring Cycle Operas events ESSID:65ca2c92-2c98-068e-390d-543c376f8e7d
http://example.com/feed/sample.ess 2013-06-10T10:55:14Z Recurcive Event Cycle EVENTID:4e0ea291-0acc-b222-60bb-dda020ca8664 http://opera.com/events/page.html 2013-04-23T00:25:33+02:00 PUBLIC Opera P1 6H Opera every last week of every month (monday,tuesday,thursday and friday) for one year 2013-01-25T08:30:00Z 21600 London College of Osteopathy380 Wellington St. Tower B, 6th Floor
London UK Image 01 http://opera.com/ringcycle/image01.png Image 02 http://opera.com/ringcycle/image02.png
Anyone who has lived in Barcelona for any period of time has probably heard of Los Encants, a market that is open on Saturday morning where one can search through an enormous amount of paintings, books, magazines and furniture from attics and estate sales all over Spain. Some Saturdays, there are auctions and special showings, "events within an event" that make the trip to the Encants market all the more worthwhile. These special happenings at the event however, often start at different times. For example, an auction may start at 8:00 am one Saturday while a special viewing of a new furniture shipment may begin at 12 noon. With ESS the special events occuring at Los Encants can be defined along with their unique start times, the same way a music festival with several happenings/events would: by listing the special feature (i.e. auction at the Encants event) as a separate event in the same ESS document. This would automatically link it to the original event as they would both share the same time, date, price and location elements. Look to http://essfeed.org for the infinite possibilities ESS offers its publishers.
One of the biggest problems there is when trying to post information about an event is what to do when the event doesn't follow a linear, normal trajectory. For example, a circus that is going to be in town for a weekend in June before going away to neighboring towns and then coming back in July. That circus has to let its local public know that they will be back and the event is temporarily finished, but will be starting again later, not an easy task when publishing an event online. The event is neither finished nor continuing but rather something recursive that will be happening at a later date. Through other channels like RSS and iCal publishers would have to republish the event in a separate listing. That's where ESS makes the job easier with a special function for recursivity that allows the publisher to publish separate date elements in the same event listing. More info on how this event can be published with ESS here: http://essfeed.org
Recently we've learned that not all of our clients speak fluent code. That's why we've made a new pledge to make this an easy feed to install for any level of tech savvy. In our Github (https://github.com/hypecal/php-ess) we have placed very detailed instructions on the implementation of ESS and should anyone have suggestions to make it easier, we're all ears. We are also currently working hard on making ESS available as an add-on for WordPress and having a representation on Joomla, Drupal and Prestashop. More news to come as we get our first users on board and send out our first official press release.
Over the past two years, more and more surveys and statistics have pointing to rising amount of users getting event information and buying tickets to events directly from their mobile devices. Comscore statistics from a 2012 survey shows that 51% of survey participants rely on a smartphone when they travel with 22% of these travellers looking up things to do only upon arrival. A recent ZDNet post by Brian Sommer charted one of the trinities that is considered most important is the meeting point of mobile, social and cloud content. He also sites that there is a niche to be filled in tools that combine event driven, social and business management technologies. ESS is exactly that- a way to appeal to the back end publisher, the social platform user and a manner in which to manage and collect statistical data about who is consuming that information. We see the future as a mobile and a social one, but we also want to give businesses the tool they need to plan their next step. It's that simple.
We're working hard here at The Plug and Play Tech Center in Valencia to get our ESS feed to the public and in the process finding out that breaking in a new technology is a lot of work. But we're confident that we've got what it takes. Here's why….
We've been told time and again that our feed is something the market needs. It offers event publishers a free way to reach an unprecedented number of users and defines all the criteria of an event (date, price, location, categories etc.) very clearly (something RSS does not do). We've got the goods, now it's about having publishers to try it out for themselves. We invite all of you readers out there who are involved in the publishing or broadcasting of events to check it out.
Some of you have asked why we're doing this….Well, we have an idea and that is to take all the content aggregated through the ESS feed and offer it to businesses like airlines, hotel groups and search engines. Just like with RSS and Feedburner, we're just intermediaries and the link always drives the user back to the event page (your page). We believe there is strength in numbers and the only way to create a global events locator (i.e. that ultimate app that isn't driven by robot crawlers and constantly breaking down or lousy on info) is to get the events straight from the source. That way, everybody wins!
So we're calling all plug in creators, techies and publishers to have a look and see for themselves the benefits of Event Standard Syndication (ESS).